October 2013
Intermediate to advanced
272 pages
5h 45m
English
Use MBWA to avoid becoming detached from staff and what is going on in your organisation.
Like a lot of theories MBWA is something that good managers have been doing since Adam and Eve first expressed an interest in apples and it’s impossible to identify where the idea originated. But it’s probably fair to say that both Mark McCormack and Tom Peters helped to popularise it.
The theory is simple. To avoid becoming isolated and losing touch with staff and the day-to-day operations of the organisation managers must get out of their office and walk around the factory, shop, site or office, listen to staff and observe what is going on at first hand.
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