October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 86
BOYD’S OODA LOOP
Use to enhance your decision-making skills.
John Boyd was a US Air Force Colonel who developed the OODA model as a decision-making tool in air combat. The model was quickly picked up by managers in other sectors.
Source: Adapted from Clayton, M., Management Models Pocket Book (Management Pocket Book, 2009).
Observation: Collect up-to-date data from as many sources as possible. But remember that all decisions are based on incomplete information.
Orientation: Determine what the data means. Use a combination of analytical and intuitive responses to update your understanding of what’s happening.
Decision:
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