October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 60
THE BOSTON CONSULTING GROUP MATRIX MODEL (CROWN AS KING)
Use to identify specific strategies you can use when considering the value of products and services to your organisation.
The Boston Consulting Group (BCG) created a matrix to assist organisations in deciding how to allocate investment among their products or services. By dividing the matrix into quadrants, four groups of products can be identified using as descriptors their position relative to market share and market growth rate.
Source: Adapted from The BCG Portfolio Matrix from the Product Portfolio Matrix © 1970, the Boston Consulting Group.
When faced with the ...
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