October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 56
JOHNSON AND SCHOLES’ SEVEN STAGES OF STRATEGIC PLANNING
Use as a summary of the major stages in any planning process.
Gerry Johnson and Kevan Scholes suggest that there are seven stages in any planning process. These are:
HOW TO USE IT
- Use the seven-stage approach as a valuable overview of the stages that you need to go through if you are to produce a comprehensive and well-thought-out plan.
- Different writers define the terms’ aims, goals and objectives differently and others use the terms interchangeably. Always make certain that in any conversation or meeting you have that everyone shares a common set of definitions. ...
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