October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 58
PETERS AND WATERMAN’S POST-MODERNIST APPROACH TO STRATEGIC MANAGEMENT
Use if your organisation believes that it is impossible to plan for the future and that the manager’s job is to prepare staff to react quickly to constant change.
Unlike Ansoff, Tom Peters and Robert Waterman were writing in the 1980s. The 1970s’ economic upheaval caused by two oil crises, a changing political landscape and the arrival of new technologies ushered in an era of constant change.
THE POST-MODERNIST APPROACH TO STRATEGIC MANAGEMENT SUGGESTS THAT:
It’s impossible to predict the future. No longer can change be extrapolated from past events. According to them, change has become discontinuous and unpredictable and planning has to reflect this new ...
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