October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 62
JOHNSON, SCHOLES AND WITTINGHAM’S STAKEHOLDER MAPPING THEORY
Use to identify the internal and external stakeholders that can affect your plans.
Gerry Johnson, Kevan Scholes and Richard Wittingham argue that mapping stakeholders is a strategic business tool which identifies and assesses the effect of different individuals or groups of stakeholders on the organisation (see Theory 55).
Stakeholders are recorded on a graph which plots their level of interest in issues that affect the organisation against the power they possess to exercise those interests. The stakeholders in this way are broadly divided into four groups:
HOW ...
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