THEORY 45
JOHNSON AND SCHOLESâ CULTURAL WEB
Use this to understand what constitutes appropriate or inappropriate behaviour within your organisation.
Gerry Johnson and Kevan Scholesâ cultural web model depicts the culture of an organisation using seven interlinked elements. These elements form a set of behaviours that identify what are considered appropriate or inappropriate behaviour in the organisation.

Source: Adapted from Johnson, G., Whittington, R., and Scholes, K., Exploring Strategy: Text and Cases (9th edn) (Pearson Education, 2011).
The paradigm is the set of assumptions ...
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