October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 65
SWOT ANALYSIS
Use to summarise the strengths, weaknesses, opportunities and threats facing your organisation.
A SWOT analysis identifies the strengths, weaknesses, opportunities and threats facing your team or organisation. Strengths and weaknesses tend to emphasise internal factors while opportunities and threats concentrate on external matters. Often the same issue can be both a strength and a weakness or a threat and an opportunity.
All of the following examples can be seen as either:
| Strengths and weaknesses | Opportunities and threats |
| Include: Current finances, customer loyalty, product range, employees’ skills, the organisation’s ability to react to changing circumstances, its relationship with stakeholders and ... |
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