October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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A FINAL WORD ON STRATEGIC MANAGEMENT THEORIES
WHY BOSTON CONSULTING GROUP WAS CROWNED AS KING
This was a difficult choice and several theories could have been crowned king. But then I remembered what Drucker said: ‘There is only one valid definition of a business purpose – namely to create a customer.’ Customers are created when they buy your products. Therefore the maintenance, growth and development of your product range is key to success. The BCG theory provides a strikingly clear way to analyse any product mix. If you know your business well you should have very little difficulty placing each product in the appropriate box and then using the advice provided by the model to decide what to do. A simple and ingenious theory.
Although I’ve ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.