October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 88
SMART GOALS
Use this simple tool to keep you and your staff on track and meet deadlines.
SMART is an acronym used to describe the setting of goals for individuals, teams or organisations. Whilst it is difficult to attribute the development of the tool to any individual, a number of sources refer to an article by George Doran in the November 1981 issue of Management Review as the first known use of the term.
Although there is no clear consensus on what each of the five letters stands for, the following are popular interpretations.
Specific: The goal is clear and unambiguous.
Measurable: There is a criterion that can be used ...
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