October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 57
ANSOFF’S MODERNIST APPROACH TO STRATEGIC MANAGEMENT
Use if you find yourself in an organisation that believes in top-down planning.
It is important to realise that Igor Ansoff’s approach to strategic management was developed in the 1960s after nearly two decades of growth and stability in the USA. It was based upon the belief that by scientific analysis of available information, it was possible to identify the future strategic direction of the company and plan for it accordingly.
THE MODERNIST APPROACH TO STRATEGIC MANAGEMENT SUGGESTS THAT:
Senior management, supported by specialist planners, are responsible for the analysis of the current and future prospects of the organisation and the development of a strategic plan. ...
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