October 2013
Intermediate to advanced
272 pages
5h 45m
English
Use as a means of energising your staff by aligning their goals with yours and those of the organisation.
James MacGregor Burns provided the basic transformational theory which was later expanded upon by Bass (see Theory 21) and Bennis and Nanus (see Theory 22). To understand the developed theory and how to use it you should read this and the following two entries.
Burns was a political sociologist who was interested in how politicians attracted and energised their followers/voters. He identified two types of political leadership behaviour. Transactional politicians promised people something in return for voting for them, e.g. tax cuts (see Theory 17). Whereas transformational ...
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