October 2013
Intermediate to advanced
272 pages
5h 45m
English
Content preview from The Little Book of Big Management Theories
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THEORY 59
QUINN, HAMEL AND PRAHALAD: THE NEW MODERNIST APPROACH
Use if your organisation adopts a middle-of-the-road approach to strategic planning.
The apparent chaos that post-modernist planning implied was challenged by a number of writers in the 1990s. Quinn, Hamel and Prahalad suggested that what was required was an amalgam of the modernist and post-modernist approaches.
THE NEW MODERNIST APPROACH TO STRATEGIC MANAGEMENT SUGGESTS THAT:
Senior management is responsible for intellectual leadership. They collect ideas from staff and combine them with foresight, small-scale experiments and customer feedback to identify the best way forward. They recognise that all plans are based upon inadequate information and therefore they will ...
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