October 2013
Intermediate to advanced
272 pages
5h 45m
English
Use to remind you of the crucial role that non-quantifiable information plays in managing an organisation.
Robert McNamara was the United States Secretary of Defence from 1961 to 1968. He developed his fallacy theory as a way of explaining why America was defeated in the Vietnam War. His theory contains just four statements.
Measure what can be easily measured.
Disregard or poorly quantify what can’t be easily measured.
Assume that what can’t be measured isn’t important.
Assume that what can’t be measured doesn’t exist.
McNamara believed that American generals and politicians had looked at the increasing number of Viet Cong killed and based on that believed they were winning the war. They ...
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