September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Summary
From the content in this chapter we can clearly see that branding and UX are inseparable, and methodologies used for both overlaps in some instances and combining these methodologies just strengthens the brand. The brand essence and brand guidelines should never be developed without the input of the UX team to assist with contextual input of platforms used, such as websites or mobile apps. In the next chapter, we'll use the knowledge we've gained from understanding brands better, their interaction with the user and direct and indirect competitors, to build a stronger emotional connection with the user.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.