What this book covers
Chapter 1, The Fundamentals of UX, discusses the core principles of UX, such as Design Thinking, Human-Centered Design (HCD), and the User-Centered Design (UCD) process, and how these principles are connected with software development methodologies. The reader will learn the core principles of UX to understand the different aspects of UX within the life cycle of a project, the environment, and the people involved.
Chapter 2, Stand Out from Your Competitors, gives an overview of basic brand theory with the focus on the importance of UX for a brand and how this relationship can build a strong brand that stands out from its competitors. The reader will learn the significant role that UX plays in building a brand, and how ...
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