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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

Speaking a clear language

A good start to creating a digital personality the user can relate to on a personal level is by mimicking a real person's traits digitally. Speaking to the user in a tone of voice they can relate to and using appropriate cultural references will make the user feel comfortable and help build the emotional connection. All people want to feel appreciated and loved. It's natural human behavior, and incorporating the user's name within the website's UI or email communication will build upon that urge to connect.

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Publisher Resources

ISBN: 9781787128477