September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Case study - brand identity versus brand image - Jeep
All brands have (or should have) brand guidelines that includes the basic rules of the brand's identity and personality. Such a brand guide includes guidelines on usage of colors, typography specifications, iconography, look and feel of imagery, the voice of the brand (the way copy and tag lines are written), and brand values (what the brand stands for), to name the most essential guidelines that are usually included. These set guidelines will not only guarantee that the brand is always represented in a consistent and professional manner, but will also ensure that the way the user perceives the brand is in line with the brand's identity. The following are a couple of examples from Jeep's ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.