Case study - Book Galaxy online book retailer

Book Galaxy is an online book retailer that offers thousands of titles that can be shipped to anywhere in the world. This case study is based on Jason, an anthropologist, who's been searching for a very rare book on a specific tribe in the Amazon. We'll look at Jason's user journey through the entry point of a Google search to purchasing the desired book.

Use the following illustration as a reference to the steps given to explain the user's decisions and emotional phases during the user journey to purchase the book:

  • Jason lives in Kenya in Africa and has been looking for a specific book called ...

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