September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Key components of a user journey
While user journey maps can take on a wide variety of forms and directions, there are key elements that are always present in the foundation of a successful user journey map, which are:
- Personas: You cannot create a user journey map for your website if you do not know who your users are. By the time you start creating user journeys, the personas for your brand or website should already have been formed and settled into a stable set of needs, emotions and goals these personas are after. To build strong user journeys, focus on creating one user journey per persona per entry point to ensure the user journey has a strong narrative and clear end goal.
- Context: The user journey narrative needs to play out within ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.