When designing an e-commerce website, one of the first things to determine is, who you're designing for? Are you selling to other businesses or are you selling to consumers? Designing for B2B (business-to-business) is quite different than designing for B2C (business-to-consumer). Both parties are still human at the end of the day, thus the basic UX principles apply for both approaches. It's certain aspects of the user experience that need be tweaked to cater for the user's needs, which is different if the user is actually a group of individuals (B2B) versus an individual (B2C):
- B2C characteristics:
- With B2C there is just one decision maker and the time it takes to make a decision is normally quick.
- The B2C purchase is usually ...
