September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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B2B versus B2C
When designing an e-commerce website, one of the first things to determine is, who you're designing for? Are you selling to other businesses or are you selling to consumers? Designing for B2B (business-to-business) is quite different than designing for B2C (business-to-consumer). Both parties are still human at the end of the day, thus the basic UX principles apply for both approaches. It's certain aspects of the user experience that need be tweaked to cater for the user's needs, which is different if the user is actually a group of individuals (B2B) versus an individual (B2C):
- B2C characteristics:
- With B2C there is just one decision maker and the time it takes to make a decision is normally quick.
- The B2C purchase is usually ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.