September 2017
Beginner
306 pages
8h 13m
English
This design approach focuses on guiding the user through the user journey by eliminating as many steps as possible, and by utilizing business logic together with the user's past behavior on the website. Cognitive load is a psychological term used to describe the amount of mental effort it takes a person to perform a specific task. If a website's functionality and UI design does not reduce the cognitive load then UX has failed in creating a light and enjoyable user experience for the user. The autosuggest functionality when doing a search uses business logic to serve the user with available options within the relevant context, and also uses previous searches to create a prediction of potential searches ...
Read now
Unlock full access