When you begin a web design project, you should first work out what the problem is that you want to solve. This is based on why you are creating the website. It is one of the more difficult parts of creating a research plan.
For example, if you are redesigning an existing website, then your web presence is not satisfactory or sufficient. However, this is not enough information for the problem statement.
The problem statement for re-designing a clothing e-commerce site might be: Redesign the site to display the product range more clearly and ...