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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

How UX differentiates a brand from competitors

SWOT analysis is a traditional marketing methodology used in strategic business planning to identify internal and external factors that can influence the company's goals; these factors can be divided into STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS. The first two factors are based on the internal resources, such as financial resources, employees, patents, and copyrights, that are available to the company to utilize company strengths and improve weaknesses. The last two factors are based on external influences, such as market trends, demographics, environmental and economic regulations, which affect all companies.

For a UX SWOT analysis, the traditional SWOT analysis is used as the foundation, ...

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Publisher Resources

ISBN: 9781787128477