September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Using analytics with A/B testing
A/B testing is split testing between two versions of something--A and B. Half the people in your test use A and half use B. You measure the effect of the usage in each group and decide which version is better according to a metric. A/B testing is very popular as it is simple and fast to do, provided you have enough people. It is also great for showing which of two design decisions will have the most impact. However, it is also quite weak because you must only vary one thing at a time to be sure that it is the thing that is causing the difference between the groups.
In this way, A/B testing is an example of a controlled experiment. Everything except the test condition must remain as similar as possible in each ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.