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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

Case study - Leadtrekker footer evaluation

Leadtrekker is a South African based Lead Management System that helps agencies and businesses convert more sales leads. The website is a basic informative website for users to gather information. The request was to re-look the structure of the footer as a main source of information for the user, to be able to guide them to any page on the website:

  • Type of card sorting: Open, the user can create their own groups from the content presented.
  • Selected content: All existing footer links, as well as useful links that can be found throughout the site.
  • Number of participants: 10 potential (not existing) users.
  • Execution: Online through an online card sorting with a user-researched platform called Optimal ...
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Publisher Resources

ISBN: 9781787128477