September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Branding in modern times
Traditional branding is rooted in the perfect balance between brand identity and brand image. The brand identity is the visible visual elements of the brand, such as the brand's name and logo, typography, colors, and design elements that distinguish the brand from other brands in the user's mind, while the brand image is a combination of the perception and experience the user has with the brand, as well as how they view the brand's personality and values.
In the new digital age, people's interaction with universally available brands has increased due to limitless access to the digital information available. For the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.