This case study focuses on the fast food industry. You have just been employed by McDonald's to relook the user experience of the McDonald's website. Within the UX process one of the things you'll look at is if the McDonald's website is standing its own against the competitors:
- Identify competitors: The following are screenshots of the home page from each of the competitors included in the competitor analysis. Please keep in mind that at the time of publishing this book, these visuals might have changed.
Even though there are many competitors that can be used for this case study, ...
