September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Case study - competitor UX analysis of fast food brands
This case study focuses on the fast food industry. You have just been employed by McDonald's to relook the user experience of the McDonald's website. Within the UX process one of the things you'll look at is if the McDonald's website is standing its own against the competitors:
- Identify competitors: The following are screenshots of the home page from each of the competitors included in the competitor analysis. Please keep in mind that at the time of publishing this book, these visuals might have changed.
Even though there are many competitors that can be used for this case study, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.