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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

Preface

User Experience (UX) is one of the most important factors to keep in mind when creating a digital product. With a highly competitive world where brands fight for the user’s attention, loyalty, and money, the usability and enjoyment of a product play a fundamental role in its success. It sounds simple enough to create a product that’s loved by millions of users, but there’s a lot more to UX than creating an easy-to-use, aesthetically pleasing user interface. UX is a broad discipline with an intricate set of interlinked components that contribute to the overall experience a user will have with a digital product; however, the core focus is usability. Usability is one of the key components that drives an enjoyable user experience.

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Publisher Resources

ISBN: 9781787128477