Preface
User Experience (UX) is one of the most important factors to keep in mind when creating a digital product. With a highly competitive world where brands fight for the user’s attention, loyalty, and money, the usability and enjoyment of a product play a fundamental role in its success. It sounds simple enough to create a product that’s loved by millions of users, but there’s a lot more to UX than creating an easy-to-use, aesthetically pleasing user interface. UX is a broad discipline with an intricate set of interlinked components that contribute to the overall experience a user will have with a digital product; however, the core focus is usability. Usability is one of the key components that drives an enjoyable user experience.
This ...
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