September 2017
Beginner
306 pages
8h 13m
English
Now that you know what a persona is, how do you create a useful persona for your UX strategy? Always remember that the UX industry evolves rapidly, and new and better ways of doing things surface weekly, thus the guidance for personas is not set in stone and is only a basic guide to get started. Create personas that are unique and useful to your UX strategy. The example we'll use in this book will follow the following structure:

From the preceding basic template, a high fidelity example has been crafted of a typical persona used in a UX strategy based on the fundamental market research available for a specific ...
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