The B2B case study analyzes the Adobe's Creative Cloud website. This is an excellent example of combining B2C and B2B users, which makes it more complicated as each user has a different set of needs that will motivate the decision-making process. Other than combining both B2C and B2B users, the product on offer is not just for individuals or companies, but both B2C and B2B can choose selected software applications within the collection of the Adobe Creative Cloud.
For example, a company is working on an in-house magazine project. They need 1x unlimited Adobe Photoshop licenses, 3x Adobe InDesign licenses for three months only, and 20x Adobe Acrobat licenses valid for six months. The combination of individuals, teams, ...
