September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Conducting a competitor UX analysis
Traditional competitor analysis in marketing terms focuses on aligning the marketing strategy with the business vision by defining the scope and nature of the industry, who are the direct and indirect competitors, and what are the key components to compare with these competitors. Comparisons can include location (where the retail stores are based), price, quality of product or service, and convenience, to just name a few. A competitive UX analysis differs from the traditional competitor analysis in the sense that the focus is not just on internal and external sources, but rather on how the competitors compare in overall user experience and usability standards.
It's more than just comparing websites and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.