September 2017
Beginner
306 pages
8h 13m
English
Content preview from UX for the Web
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Creating personas to guide your UX strategy
When talking about personas, one assumes it refers to the target market or segmentation of a campaign or brand, the terms often used in marketing to describe the groups of users a brand or product is marketed to. The traditional target market is usually a collection of users created from data sourced from analytics or market research. Target markets tend to be treated as a clinical entity, like a set of numbers, whereby user research together with analytics and market research make the target market more personal and relatable to all the teams within an organization.
What is a persona? In the UX context a persona is a fictional character with human characteristics, behaviors, and needs based on ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.