Whether you observe or interview people, you will generate a large amount of semi-structured or unstructured data in the form of words, images, videos, photos, and so on. Analyzing qualitative data takes a long time and can be overwhelming. Here are some hints for how to begin the analysis:
- Use your questions or observation guidelines to help structure the content. These are based on reasons you wanted to conduct the research and will help you deliver meaningful results.
- Extract user scenarios of action, journeys, and descriptions of people for your deliverables as you work through the content.
- Begin by using mind mapping as you review the data, to identify trends and patterns that you can use to structure it.
- Look for unexpected ...