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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

Content analysis

Whether you observe or interview people, you will generate a large amount of semi-structured or unstructured data in the form of words, images, videos, photos, and so on. Analyzing qualitative data takes a long time and can be overwhelming. Here are some hints for how to begin the analysis:

  • Use your questions or observation guidelines to help structure the content. These are based on reasons you wanted to conduct the research and will help you deliver meaningful results.
  • Extract user scenarios of action, journeys, and descriptions of people for your deliverables as you work through the content.
  • Begin by using mind mapping as you review the data, to identify trends and patterns that you can use to structure it.
  • Look for unexpected ...
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Publisher Resources

ISBN: 9781787128477