In this B2C case study we'll look at a South African online kitchen and homeware store, Yuppiechef. Yuppiechef is well known in South Africa for their quality products, aesthetically pleasing UI, and personalized user experience. The online store offers a wide variety of products, from low-priced sale goods to exclusive appliances in higher price ranges.
Even though similar type products can be bought from several other websites online, Yuppiechef's products are always high quality and have a certain level of exclusivity to them such as unique colors and product design.
The UI of the website is minimalistic with no ...
