September 2017
Beginner
306 pages
8h 13m
English
As much as humans enjoy the company of entertaining personalities who make people laugh and feel good, the most important factor of an emotional connection is trust. Without trust the laughter is fake and interaction not really enjoyable. In the first two points we looked at different ways of engaging with the user to trigger an emotional connection, but trust is the foundation on which these triggers can truly take root. Trust goes deeper than the aesthetics of a website, so how do you build trust?
Do the brand values and value proposition come through the content of the website? The tone is the way the content is presented, but it's the substance that will build trust. Is the website safe for online payments? ...
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