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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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5

Marketing Strategies

Your business will not flourish without a well-executed, multimedia marketing strategy.

Successful marketing campaigns depend on the message, timing, and tracking. Tracking is essential. Why spend money if you can't figure out whether something is working or not?

I love collecting cool marketing ideas—the nuttier the better. That's why this chapter includes the most great ideas.

The key to marketing is to set a goal and figure out how to reach it. Today, social media marketing is in fashion, but not everyone looks for information online.

Through the years, I've promoted my books by giving away wacky promotional items. My favorite premium was an acrylic fortune cookie key chain. The fortune inside mentioned the book. That ...

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