May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
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5
Marketing Strategies
Your business will not flourish without a well-executed, multimedia marketing strategy.
Successful marketing campaigns depend on the message, timing, and tracking. Tracking is essential. Why spend money if you can't figure out whether something is working or not?
I love collecting cool marketing ideas—the nuttier the better. That's why this chapter includes the most great ideas.
The key to marketing is to set a goal and figure out how to reach it. Today, social media marketing is in fashion, but not everyone looks for information online.
Through the years, I've promoted my books by giving away wacky promotional items. My favorite premium was an acrylic fortune cookie key chain. The fortune inside mentioned the book. That ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.