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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 139 IDEA: Work with People You Like

John Chuang, cofounder of Aquent, a talent agency for creative professionals, shared some contrarian advice for entrepreneurs starting a business. “You've heard that two things you never want to do with friends is to lend them money or go into business with them,” said Chuang, who founded the company in 1986 with friends when he was an undergrad at Harvard.

“But the reality is that people who go into ventures with people they know and trust are one step ahead of the game.” Chuang attributes the success of his high-tech professional temporary agency to the fact that he went into business with friends from college and graduate school. They set out to serve a small base of customers in Boston, but ended ...

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