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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 103 IDEA: Create a Dynamic Database

If you look at the piles of business cards on your desk and just see a mess—look again. You are looking at potential income. No matter how small your business is, you need a dynamic database. It's easy to create one with a card scanner and simple software. Once you have a good list, you can send all sorts of information to customers.

Add telephone numbers to your database, and you are ready to kick off a telemarketing campaign.

Building a database is easier than you think. All your e-mail and online contacts form the basis for your list. Next, add in names from business cards, vendor invoices, catalogs, and directories. Note names you see in magazine and newspaper articles and find those people, too. ...

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