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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 125 IDEA: Tap the Growing Hispanic Market

The U.S. Hispanic community is growing stronger every day. “Best of all,” says George Herrera, former president and CEO of the United States Hispanic Chamber of Commerce, “it's a young population, which means it's a population of consumers who will be here for a long time. We are offering corporate America a very young and very long-term consumer base.”

By 2011, Hispanic purchasing power will be at $1 trillion, with 71 million children under 18 years living in households.

A young and growing population represents an increasingly significant economic force, Herrera says. Corporations on the ball already are moving to serve this market. Others will follow. One way to test sales in the Hispanic market ...

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