May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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GREAT 125 IDEA: Tap the Growing Hispanic Market
The U.S. Hispanic community is growing stronger every day. “Best of all,” says George Herrera, former president and CEO of the United States Hispanic Chamber of Commerce, “it's a young population, which means it's a population of consumers who will be here for a long time. We are offering corporate America a very young and very long-term consumer base.”
By 2011, Hispanic purchasing power will be at $1 trillion, with 71 million children under 18 years living in households.
A young and growing population represents an increasingly significant economic force, Herrera says. Corporations on the ball already are moving to serve this market. Others will follow. One way to test sales in the Hispanic market ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.