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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 122 IDEA: Treat Your Best Clients Well

Treating your best clients well seems like a no brainer, but too often, we take them for granted.

When my clients call, I drop everything to respond to their requests. One time, one of my best clients was asked to moderate a small business panel on short notice.

His secretary sent me the background information and a slide template. I got busy. I did the research and prepared slides for his presentation—all within a day.

They were so impressed that my contract was extended and I was asked to work on an even bigger, long-term project.

Never take your clients or customers for granted. And, don't be shy about asking them what else you can do for them. Remember, most new business comes from your existing ...

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