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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 154 IDEA: Offer Employees the Right Incentives

If you think glitzy trips to Atlantic City or Las Vegas are great motivators for your employees, think again. When offered the choice between a trip or money, 44 percent of the employees polled preferred the financial reward, while 39 percent said they would take a trip by themselves or with a family member.

Only 5 percent would choose to take a trip with coworkers, according to a survey commissioned by American Express Gift Cheques, Amex's gift certificate division.

A $50 gift certificate was preferred by a four-to-one margin over any other type of monetary appreciation, the survey also found. Only 14 percent of respondents preferred $50 worth of tickets to a concert, show, or sporting event, ...

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