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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 104 IDEA: Package Your Products for Success

Provocative or practical, packaging your products well is critical to your success. Without great packaging, the best product in the world is destined to sit on the shelf or arrive in a zillion pieces.

“A product properly packaged is half sold,” said Tara Abraham, one of the nation's leading commercial packaging design experts. Abraham, who began her merchandising career at Bath and Body Works, left her job 15 years ago to open a small “pick and pack” operation.

Today, Accel Inc., based in Lewis Center, Ohio, creates turnkey packaging solutions for big and small companies, including The Limited, Victoria's Secret Beauty, and Bath and Body Works. Accel posted annual revenues in excess of $20 million ...

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