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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 116 IDEA: Publish a Newsletter or Blog

In this age of instant access to information, it's comforting to know that there is still a demand for newsletters, especially industry-specific e-newsletters. Your challenge is finding people willing to pay for exclusive or insider information. Unless you are truly an expert, you may find it tough to attract subscribers or advertisers.

Every morning, I look forward to reading the Morning Stretch, a lively, one-page, free e-newsletter featuring tips, recipes, and inspirational messages from Denise Austin, my fitness guru. I love Denise Austin. I work out with her DVDs at home almost every day. Her newsletter is free, but I've purchased products featured in the ads.

If your business lends itself to ...

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