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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 118 IDEA: Host an Open House

One of the best ways to acquaint customers and clients with your business is to host an open house. An open house provides you with the opportunity to do some serious one-to-one marketing. It is also a good way to show your appreciation for good clients and customers.

Of course, if you deal with toxic chemicals or dangerous machinery, you might have to host a party at a local hotel or private club.

Visiting a business can be memorable. One of my strongest and fondest memories was touring the Pepperidge Farm bakery on a third-grade field trip. I'll never forget the sweet, yeasty smell of the bakery and the freshly baked loaf of white bread the tour guide handed each of us to take home. A whole loaf of bread just ...

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