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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 112 IDEA: Put a Pig in Your Window

Veteran retailer Iris Fuller told me she cried for two hours after attending a retailing seminar by the late Peter Glen. They were tears of joy and inspiration. “He made such a difference in the way we did what we did,” said Fuller, who owned Fillamento, a San Francisco boutique that closed a few years ago.

Fuller ultimately hired Glen, a former actor turned retail guru, to meet with her staff and teach them the secrets of visual merchandising. At his suggestion, she took all her employees to Las Vegas so they could steal ideas from Cirque du Soleil's magical performance.

Thousands of small retailers relied on Glen's advice and zany ideas to get them out of a slump. He urged retailers to set themselves ...

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