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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
book

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

by Jane Applegate
May 2011
Beginner
336 pages
8h 8m
English
Bloomberg Press
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

GREAT 180 IDEA: Get to Know Your Customers Personally

Soon after landing a job as a financial reporter at the Los Angeles Times Orange County, California, bureau, I was sent to interview David Tappan, then chairman of Fluor Corporation.

Fluor is a giant, a global engineering and construction firm. Anxious about meeting with such a high-profile executive, I did my homework. I read his biography, scoured the annual report, and prepared a list of intelligent questions.

I arrived early and checked in with the security guard. At the exact moment of my appointment, his well-dressed secretary ushered me into his enormous office. My heels sunk into the deep carpet. Tappan, a handsome, silver-haired man, stood up gracefully, smiled, and extended his hand. ...

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Publisher Resources

ISBN: 9780470919668Purchase book