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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 79 IDEA: Sell Products Online

Consumers buy billions of dollars' worth of stuff online, so you should consider selling your products and services, too.

Your challenge is to make the online shopping experience both enjoyable and lucrative. One trend is to find out exactly what your customers want in advance, then push out the information.

One cool site, www.shopittome.com, asks new customers to complete a detailed questionnaire about their fashion preferences, including sizes, colors, and styles. Then, once a week, they send you a personalized e-mail with photographs of the clothes and special offers.

No matter what you sell, you need sharp, color photographs of your products, accompanied by well-written copy, detailed descriptions, prices, ...

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