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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 117 IDEA: Market Your Consulting Services

Selling your expertise—an intangible product—requires a different approach than selling a product that sits on the shelf. Some professionals, like doctors and lawyers, are limited by professional ethics to marketing their services through specific channels. If you're a business coach or consultant, you have more options.

One of the best ways to market your professional services is to become recognized as an expert in your field. This can be accomplished by writing articles for trade publications or general interest magazines—or by being quoted in newspapers and making guest appearances on radio or television shows. You may think that you could never attract a reporter's attention, but it's easier ...

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