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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 110 IDEA: Design a Great Sign for Your Business

Your sign is a big magnet for business, especially if you are located on a busy road or in a strip mall. Before he retired, Lloyd Miller owned a travel agency in Winter Park, Florida. “My agency was on a high-visibility corner,” said Miller. “We put our cruise price specials on a dry-marker board labeled ‘Cruise Catch of the Day.’”

He said the big, eye-catching sign prompted people to call from their cars while driving by.

You don't need a big budget to design an attractive sign for your business. Many sign makers rely on computer technology to design affordable signs. Or hire a sign painter for something more unique.

Put contact information and hours of operation on the edge of an awning. ...

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